Perfume Chowk Gulestan-e- Johar

Category: City
Written by: aMmAr - ???? (on March 02, 2008 - 06:51 PM)

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Name: Perfume Chowk

Age: Who cares!!

Claim to fame: To be the most known unknown place of Karachi.

You know when Neil Armstrong went on moon he found some ancient writing on one of the mounts, they came up with a translation which will definitely shock a shit out of you. It surely did to me. The writing said:

Pakistan’s first Perfume Chowk at Gulistan-e-Johar
Karachi ”

He he :D… I know the joke sucks. But if you are driving on any of the busy and jam packed roads of Karachi city you must have noticed a similar writing on the walls. One must have asked itself what in God name they are talking about. I use to ask the same question, C’mon you see it every where in Karachi; bus stops, roads, roundabouts, walls, and shops you name it.

But what is this unknown place ‘Perfume Chok’? I asked the same question to myself. Last year when I moved to G.Johar, I decided to put an end to this mystery. To everyone surprise, this place is no Paris where you will hit upon branded or rare freganance perfume shop. Or something that will take you to a whole new world. To cut the whole story short; there is nothing fancy (or viable would be the word) about this place as it might sounds. There is this one small shop (khoka), where you can find Itar (eastern name given to perfume).

Hold on!! I want to make something clear here, I have nothing against small business shops or ‘Itar’ business aright! I am hardly brand conscious, major reason can’t afford brands.

Now some of you will ask, then why don’t we call Itar; ‘Perfume’. Well the same reasons we don’t call an ice cream; Gelato (Italian ice cream, more softer than a usual ice-cream). Anyways, the most amazing thing about this place is the fame this palace holds. I mean Hyderabad, Peshawar, Quetta; the walls and streets of all these cities will display the same marking i.e. PERFUME CHOK GULETAN-E-JOHAR. It’s turning into a non web global spam. I find this concept both interesting and funny. I don’t know who is the mastermind behind this ploy maybe someone with a great sense of humor. Something that we need at this time of sorrow and grief. As somebody once said, we need humor more in sorrow then in joy.

P.S: I edited the pic on Paint Brush

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